Excellus BlueCross BlueShield recently welcomed two new managers in the Utica region: Regional Communications and Community Relations Manager Adrian Colosimo, and Community Investments and Partnerships Manager Shayna Keller.
Colosimo and Keller work collaboratively to support Utica Regional President Eve Van de Wal as Excellus BCBS continues to strengthen community relationships, reinforce its commitment to community partners and seeks out new and impactful community investments.
As the regional communications and community relations manager, Colosimo is responsible for the organizations public relations, media relations, external and internal communications. Prior to joining Excellus BCBS, she spent over 15 years working in marketing and communications for a local medical group. Colosimo attended high school and college locally and currently resides in Sauquoit with her husband and two children. She earned her bachelor’s degree in marketing from Utica College and went on to complete her MBA at SUNY Institute of Technology in Marcy.
Shayna Keller joined the Excellus BCBS team two years ago as the community engagement program manager for safety net and individual market sales. In this position she engaged with community business organizations, providers, and small businesses. Keller established herself as a resource for community organizations and a liaison to Excellus BCBS. In her new role as community investments and partnerships manager, Keller will continue to build on the foundation she’s established within the local community. She is responsible for overseeing sponsorships, community health awards, and grants in the Utica region to ensure that investments align with Excellus BCBS’s mission of increasing access to care and improving health outcomes.
Keller grew up locally, in Mohawk. After finishing high school, she moved out of state to pursue a public relations career in the field of motorsports. After almost two decades working in the fast-paced world of racing (NASCAR & IHRA drag racing), she returned to her roots in Upstate New York. Keller now lives in a house just two blocks from where she grew up as a teenager.
She earned her bachelor’s degree in business administration with a minor in marketing from the University of Central Florida.