MVHS names marketing, strategy leader

Patricia Charvat has been named senior vice president of marketing and strategy at the Mohawk Valley Health System.

Charvat has been working with MVHS for the past several months on a consulting basis.

In this newly developed role, Charvat will provide leadership and direction, in conjunction with the organization’s senior executives, for establishing growth, business development and marketing strategies.

She will help MVHS establish community relationships that target programs to demonstrably improve the health of the communities served by MVHS throughout the region.

She will develop advocacy strategies at the federal, state and local levels and manage the marketing and communications functions and staff.

Charvat brings extensive experience to MVHS, as well as knowledge of New York health care and of Utica.

Charvat served as vice president of corporate communications and marketing for the Healthcare Association of New York State in Albany.

She also served as a senior vice president at the Massachusetts Hospital Association, For several years, she also ran her own consulting company which focused on health care marketing and strategy, advocacy, community health, as well as providing communications support to start-up companies.

From 2013 to February 2019, she led the public affairs, communications and marketing function for the Greater Waterbury Health Network in Waterbury, Conn.

Charvat graduated from Utica College with a dual bachelor’s degree major in journalism and public relations.

Photo: Charvat